Today we're launching Pawline — a pet GPS tracker built on a real cellular connection, not Bluetooth. Most pet trackers on the market today are Bluetooth beacons that depend on a crowd-sourced network of nearby strangers' phones to relay a location. Pawline doesn't need any of that. The tracker has its own SIM and reports directly to our servers over the mobile network, so it works anywhere there's cellular signal — not just within arm's reach of your phone.
What's shipping
- ▸Real cellular + GPS tracking — no Bluetooth range limits, no dependency on other people's phones nearby
- ▸One-scan activation — SIM and platform both activate from the QR code in the box, no manual pairing
- ▸Safe Zones — draw a zone around home or anywhere else, get notified the instant your pet leaves or returns
- ▸Lost Pet Mode — a dedicated screen showing live distance and direction to your pet
- ▸SOS alerts, heat safety alerts, and low-battery alerts
- ▸Family sharing and public share links — scoped access for family or a pet sitter, no shared logins
Why cellular, not Bluetooth
Bluetooth pet trackers are inexpensive because they piggyback on someone else's infrastructure — a network of other people's phones running the same app, each one silently relaying a nearby beacon's position back to the manufacturer's servers. That works fine in a dense city block. It falls apart the moment your pet wanders somewhere that network doesn't reach, which is exactly when you need it most.
Pawline's tracker reports its own position directly over cellular. Your phone doesn't need to be nearby, and neither does anyone else's. The location shown in the app is kept up to date automatically — we'd rather undersell this than oversell it: Pawline is not a sub-second, continuously-streaming tracker, it's a real cellular device that checks in on a regular interval, which is a meaningfully different (and more battery-efficient) engineering trade-off than trying to stream a live feed all day from a collar.
The question to ask any pet tracker vendor: does it work if no one else's phone happens to be nearby? For Pawline, the answer is always yes — there's no crowd-sourced network to depend on, because the tracker talks to our servers directly.
Who it's for
Pet owners who want to know where their pet actually is, not just whether a stranger's phone happened to walk by. Families and pet sitters, who get scoped access without sharing a single login between everyone. And vet clinics and pet shops, who can sell a tracker that activates itself in front of the customer — no setup call, no failed-pairing support tickets.
Explore Pawline
Full feature breakdown, how it compares to Bluetooth trackers, and how to get one.